NASHVILLE, Tenn. – Tennessee Gov. Bill Lee, Deputy Gov. and Department of Economic and Community Development Commissioner Stuart C. McWhorter and RockForce officials announced today the company will relocate its corporate headquarters from Pennsylvania to the Rock Nashville campus.
As part of its continued growth, RockForce will create 78 new jobs and invest $2.5 million, generating new opportunities for workforce development, venue operations, labor relations, production services and event management throughout Tennessee and across North America. The partnership further strengthens Tennessee’s position as a national hub for the entertainment and live event industries while supporting RockForce’s ongoing investment in workforce development, venue partnerships and large-scale event operations.
Founded in 2021, RockForce has rapidly become the largest integrated workforce and production solutions provider serving the live entertainment, sports, broadcast and special events industries.
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“There is no city in the world better suited for RockForce’s corporate headquarters than Nashville. Tennessee offers a rich culture with creativity, a business-friendly environment and a highly skilled workforce. Congratulations to RockForce on this exciting milestone, and I look forward to seeing the positive impact these nearly 80 new jobs will have across the Nashville community.” – Gov. Bill Lee
“Tennessee continues to maintain the best entertainment industry and infrastructure across the country. We’re thrilled that RockForce has chosen to bring their headquarters to our state, marking the latest noteworthy entertainment company to call Tennessee home. This is a perfect fit for the industry and culture in Nashville, and I’m looking forward to seeing all the success RockForce will continue to have when they call Tennessee home.” – Deputy Gov. and TNECD Commissioner Stuart C. McWhorter
“It is exciting to see this vision becoming a reality. We’re building more than just a new headquarters. We’re creating a space that inspires creativity, encourages collaboration and brings people together. Our vision is for this to be more than a just our corporate headquarters. We want it to be a welcoming place for our clients, partners, industry friends and everyone who makes our industry go.” – Shawn Worlow, president, RockForce
“We are excited to welcome RockForce to Nashville. Working in partnership with Nashville Electric Service, Nashville Area Chamber of Commerce, Metropolitan Government of Nashville and Davidson County and the Tennessee Department of Economic and Community Development furthers our shared commitment to fostering economic growth in the region. RockForce’s establishment here represents investment and the creation of job opportunities for the communities we serve. TVA is proud to support companies that contribute to the prosperity and vibrancy of our region.” – Heidi Smith, vice president of economic development, TVA
“Every time a RockForce crew sets the stage for a world-class event, they carry a piece of Music City with them. This expansion brings 78 high-paying jobs to Nashville and makes one of our signature industries even stronger. That’s the kind of smart investment that keeps Nashville’s brand growing and I’m pleased to have them in my district.” – Sen. Charlane Oliver (D-Nashville)
“I’m excited about the continued of growth of RockForce in Nashville and its commitment to our community. This is the second significant financial investment the company has brought to North Nashville this year alone. Add to that the workforce development opportunities, and I’m very thankful for the considerable value that RockForce has injected into District 54.” – Rep. Vincent Dixie (D-Nashville)
About RockForce
RockForce is the premier workforce and production solutions provider for the live entertainment industry, delivering seamless execution through integrated event and production management, union and non-union skilled labor, payroll, and technology services. Born from the unification of 12 of the industry’s most experienced and respected companies, RockForce brings decades of expertise to power world-class concerts, festivals, sporting events, live broadcasts, award shows and corporate activations with precision and efficiency.
RockForce maintains regional offices nationwide, with locations in Arizona, California, Colorado, Florida, Illinois, Michigan, Nevada, New York, Pennsylvania, Texas and Tennessee.
About the Tennessee Department of Economic and Community Development (TNECD)
TNECD is the state’s primary agency committed to fostering economic growth through job creation and community development. By attracting new corporate investment and facilitating the growth of existing businesses, the department works to strengthen Tennessee’s competitive landscape. Additionally, TNECD strives to increase the economic prosperity for all Tennesseans by providing grants to communities statewide, helping them to become vibrant, business-friendly environments where companies can flourish. For more information, visit us at tnecd.com. Join the conversation on X, Instagram, LinkedIn, Facebook and YouTube.
Media Contacts
RockForce
Jeremy Young
EVP
(717) 716-9589
JeremyYoung@rockforce.com
TNECD
Chris O’Brien
Public Information Officer
(615) 934-5879
Chris.OBrien@tn.gov