• Global battery manufacturer to invest $25 million, create 25 new jobs in Cleveland

NASHVILLE, Tenn. – Tennessee Gov. Bill Lee, Department of Economic and Community Development Commissioner Stuart McWhorter and Duracell Manufacturing officials announced today the company will invest $25 million to expand its existing battery component manufacturing operations in Cleveland, Tennessee.

Duracell will create 25 new jobs as a result of the project.

The expansion will support Duracell’s LaGrange, Georgia, site by providing strategic battery components supply and allowing the company to meet and exceed its growing North American battery demand.

The Cleveland plant opened in 1961 and has been producing batteries under the Duracell brand name since 1964. Duracell’s $25 million investment in Tennessee represents the company’s continued focus on providing the highest quality alkaline batteries.

Since 2019, TNECD has supported more than 40 economic development projects in the Southeast Tennessee region, resulting in approximately 7,800 job commitments and $3.2 billion in capital investment.

“Companies choose to invest in Tennessee because of our strong business climate and unmatched workforce. I thank Duracell Manufacturing for expanding operations in Bradley County and look forward to seeing how this investment will impact Tennesseans across the region.” – Gov. Bill Lee

“Duracell Manufacturing’s 60-year commitment to Tennessee is a true testament to the highly skilled workforce in Bradley County. We thank Duracell for its additional investment and job creation in Cleveland and the opportunities the company will provide.” – TNECD Commissioner Stuart McWhorter

 “The Duracell Company continues to value and invest in its Cleveland, Tennessee, manufacturing site, which has shipped C&D batteries all over the world for decades. With this investment, the site adds a new important role of supporting our greater North American supply chain. We are excited to invest in and leverage the skill sets of our current and new Duracell team members!” – Stefaan Boterberg, president, Duracell Manufacturing, LLC 

 “The City of Cleveland, Tennessee, is grateful for the $25 million expansion at our local Duracell plant on Mouse Creek Road. We agree that Duracell is ‘Engineered for More,’ and we believe it. From the ‘Power Forward’ relief program to supporting local organizations, Duracell makes Cleveland a true copper-top community. Thank you, Duracell. We are powered up!” – Cleveland Mayor Kevin Brooks

“Duracell’s longtime commitment to invest in Cleveland and Bradley County is highlighted once again with the announcement of its latest expansion project. This $25 million investment and the new jobs that come with it not only underscores Duracell’s commitment to improving its production capacity, but also solidifies its partnership with our community for decades to come. I am proud that one of Bradley County’s oldest name brand manufacturers continues to see the value of investing here.” – Bradley County Mayor D. Gary Davis

 “TVA and Cleveland Utilities congratulate Duracell Manufacturing LLC on its decision to expand operations in Bradley County. It’s always an exciting day when we can celebrate a company’s continued commitment to growth in the Valley. We are proud to partner with the City of Cleveland, Bradley County, Cleveland-Bradley Chamber of Commerce and the Tennessee Department of Economic and Community Development to help support companies like Duracell and look forward to its continued business success.” – John Bradley, TVA senior vice president of economic development

“I am very pleased that Duracell is investing $25 million in Bradley County to expand its successful manufacturing operations in Cleveland. This is great news for our community, and I appreciate the work of state and local officials who helped facilitate this investment.” – Sen. Adam Lowe (R-Calhoun)

 “Duracell has been a valued employer in Cleveland for many decades. This latest expansion represents another important investment in our community that will further strengthen the economy and bring more quality jobs to our area. I congratulate Duracell on its success and appreciate the company’s continued commitment to Bradley County.” – Rep. Kevin Raper (R-Cleveland)

About the Tennessee Department of Economic and Community Development
The Tennessee Department of Economic and Community Development’s mission is to develop strategies that help make Tennessee the No. 1 location in the Southeast for high quality jobs. To grow and strengthen Tennessee, the department seeks to attract new corporate investment to the state and works with Tennessee companies to facilitate expansion and economic growth. Find us on the web: tnecd.com. Follow us on Twitter, Instagram and LinkedIn. Like us on Facebook. Subscribe to our YouTubechannel.

TNECD Media Contact
Jennifer McEachern
Director of Communications and Marketing
(615) 336-2689
[email protected]



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