Fast Facts:
- The “Tennessee: Experience High Volume” brand and new website elevate the state’s economic growth and competitive advantage.
- Record job creation and major global investments are driving economic momentum across all 95 counties.
- The brand reflects a commitment to creating opportunity and ensuring communities are places where people and families can live, work and thrive.
NASHVILLE, Tenn. — The Tennessee Department of Economic and Community Development (TNECD) today unveiled “Tennessee: Experience High Volume,” a new statewide brand designed to more effectively showcase the scale, speed and strength of Tennessee’s economy.
From record investment and job growth to rapid expansion across key industries, Tennessee has emerged as one of the most competitive and high‑performing economies in the country. “Experience High Volume” reflects that reality, capturing the speed, scale and energy of an economy that is delivering for businesses, communities and workers across all 95 counties.
The brand comes amid significant statewide growth and investment from major national and international corporations. Of the more than 8,000 new jobs committed to last year, nearly 60% selected rural Tennessee. Additionally, 70% of the state’s 2025 capital investment stemmed from foreign-based companies, including Korea Zinc’s recent $6.6 billion investment, the single largest corporate investment in state history, which further cements Tennessee as the top destination for international businesses to locate and succeed.
This momentum also builds on decades of investment in Tennessee’s communities. Since 2019, TNECD has awarded more than $1.6 billion in grants across all 95 counties, ensuring communities not only attract jobs but also remain places where people and families live, work and thrive.
“Tennessee’s economy is the envy of the nation, and we need to make sure the world hears that story loud and clear,” said Deputy Governor and TNECD Commissioner Stuart C. McWhorter. “Experience High Volume gives us a clearer, more confident way to show the world what’s happening here—how fast we’re growing, how competitive we’ve become, and why Tennessee continues to be a place where businesses and communities thrive. This brand not only reflects who we are today but also gives us a stronger, more effective platform to attract the high‑quality investments that will drive Tennessee’s growth into the future.”
The new brand positions Tennessee as a destination where everything operates at a higher level—from innovation and productivity to quality of life and opportunity. It provides a launchpad for TNECD to highlight the state’s competitive advantages, including a highly skilled workforce, world‑class research institutions, reliable energy infrastructure and strong public‑private partnerships that continue to drive growth statewide.
As part of the launch, TNECD is also unveiling a newly reimagined website designed to better serve businesses, site selectors and community partners. The updated site features improved navigation, enhanced accessibility and streamlined content and resources, making it easier to explore opportunities, connect with programs and access the tools needed to invest and grow in Tennessee.
Together, the new brand and website represent a unified, future-ready approach to economic development. In addition to TNECD’s website, the new brand will be visible across the department’s social channels, advertisements and all public-facing materials.
About the Tennessee Department of Economic and Community Development (TNECD)
TNECD is the state’s primary agency committed to fostering economic growth through job creation and community development. By attracting new corporate investment and facilitating the growth of existing businesses, the department works to strengthen Tennessee’s competitive landscape and amplify innovation, quality of life and opportunity. Additionally, TNECD strives to increase the economic prosperity for all Tennesseans by providing grants to communities statewide, helping them to become vibrant, business-friendly environments where companies can flourish, invest and thrive. For more information, visit us at tnecd.com. Join the conversation on Twitter, Instagram, LinkedIn, Facebook and YouTube.
TNECD Media Contact
Lindsey Tipton
Director of Communications
615-339-6608
Lindsey.Tipton@tn.gov
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